He Kāpehu Whetū - an initiative by the Ministry of Health NZ aimed at
preventing mental health problems within the Maori and Pacifica communities
The branding strategy focuses on fostering a supportive and connected community where individuals
can seek help and find solace. Inspired by the significance of tuku tuku panels, which guide Maori
culture, we have incorporated two key panels into the brand identity.

The first panel represents weaving people together, symbolizing unity and strength in supporting one
another. The second panel portrays a staircase to the sky, signifying hope and personal growth.
While staying true to the essence of these panels, we have given them a contemporary twist to
resonate with our target audience. Our comprehensive branding solution includes a captivating logo,
intricate patterns and textures, evocative imagery, visually striking printing ads such as posters
and billboards, dynamic digital billboards, and an engaging digital campaign across various social
media platforms.
A thriving community where every individual's mental well-being matters.
Together, let's embrace He Kāpehu Whetū



Art Direction and Design: Gloria Grimoldi
Produced by Mahitahi Media