By narrating authentic stories of New Zealanders, we ignited the imagination of Lotto New Zealand's customers, inspiring them to envision the possibilities "If I won Powerball...". This impactful campaign not only drove an immediate surge in sales upon launch but also fostered a stronger connection with the brand. The excitement reached unprecedented heights with an astonishing $44 million prize rollover, leaving you to dream and wonder...


Creative Director: Nathan Gibson
Design: Gloria Grimoldi, Daniel King
Animation: Gloria Grimoldi